5 Tips for Writing an Awesome LinkedIn Summary
1. Never leave your summary section blank
This is your opportunity to share who you are and why you do what you do with the world. Take advantage of the opportunity. Think of your summary like your introduction. Imagine sitting in a job interview (even if you are employed). The interviewer asks that dreaded question:
"So, tell me about yourself!"
How would you answer? This is how you should be filling out your summary.
2. Don't refer to yourself in the third person
Going back to number 1, imagine if you answered that "Tell me about yourself" question in the third person. It probably wouldn't go over very well would it? You'd either appear insane, arrogant, or both. Not the best first impression.
Your summary is NOT an aloof biography, it's your introduction to the LinkedIn community. Don't be afraid to use words like I, me, we, or us. You can get away with that in your summary, and, in fact, it's encouraged!
3. Don't try to impress
This one seems weird, yes, but it's true. Many professionals on LinkedIn use the summary section to try and impress colleagues and acquaintances, and are alienating their core audience in the process. You'll have loads of space to share your accomplishments and experience in the sections beneath your summary, so don't start with that. Remember that people won't care what you've done or what you do until they know who you are. Your summary is a handshake, treat it accordingly!
4. Pay close attention to formatting
This, of course, is true for all content you create on LinkedIn, but it's particularly true when it comes to your summary. Space is your friend here. Don't be afraid to divide up sections in a way that looks clean and makes it easier for readers to digest. Whatever you do, avoid monster paragraphs that will very likely be overlooked by your audience.
5. Update your summary constantly
The beauty of LinkedIn is that once you've optimized your profile completely, you can let it be, for the most part. Your summary section is one, however, that you're going to want to pay close attention to and update consistently. It's normal for our career story to change, grow, and evolve, and your summary should reflect that growth.