Want to Crush it on LinkedIn? This is a MUST READ! Here are the 4 Most Common LinkedIn Mistakes That Most People Make
I don't use caps lock unless I mean serious business, and by serious business, I usually mean run out of coffee (angry CAPS), or stumble upon a baby sloth video (HAPPY CAPS).
I mean, I know LinkedIn is no place for nudity, but I can't watch this thing without commenting that it's SO CUTE I CAN'T HANDLE IT!!!
But today, I'm using caps because this is exciting stuff!
Today is the day that you are going to fix up those teeny mistakes on LinkedIn that are costing you from social selling, building your network, connecting with other industry pros, etc.
Whatever your goal is for being here, I'm going to try and help you get there.
Being a bit of a LinkedIn influencer, I see loads of LinkedIn profiles daily, and I always notice the SAME MISTAKES. The most common mistakes are super easy fixes, and I promise you that putting in a little extra effort is going to help you step up your game.
So without further ado, I present to you, the 5 most common LinkedIn mistakes most users are making (and don't even know it!).
1. Putting your place of work in your title.
Your title needs to describe who you ARE as a professional, not where you work. Yes, I am currently the Marketing Manager at Grade A, but Grade A gets some clickable love in my experience section. Your title should be owned by you, not rented by your current workplace. For example, I consider myself to be an experienced social media and content marketer. But later on in my career, my perception of myself may change, and so would my title.
Why does this matter?
For one, you need to consider what people are searching for. If your title isn't easily searchable, that's a mistake. You need to give your connections context. Secondly, you are putting yourself in a vulnerable position. This may sound like a bummer, but if you are let go, your business fails, or you move onto a new opportunity, it's easy to stealthily update your experience. It's MUCH harder to do the same for your title.
Consider your title to be your who, your summary to be your why, and your experience to be your what.
2. Not properly adding work places.
I see this one ALL the time. Make sure that when you add your workplace, that you are spelling it correctly, and that a LinkedIn page is set up. Setting up a company page is quick and easy. Not sure if it's beneficial? In the B2B space, at this point, it's crucial. You need to be connected, you need to be transparent, and you need to be involved with your community.
If you've added your workplace correctly, when you click on the name of business, it will lead you to the LinkedIn page. If you click on it and it goes nowhere, you need to get that fixed stat!
3. Not adding any skills.
Recently, I did a 12 hour endorse-a-thon, where I endorsed as many connections as I could. About half the profiles I visited had no skills added, meaning that I couldn't endorse them for anything.
Are endorsements necessary for success? Hardly. But it's like a virtual fist bump, and they do provide an opportunity for your connections to engage and support you. Add your skills to your profile and start embracing the endorsement love!
5. Not adding any media.
When I was searching for my dream job, I refused to show up with just a resume. Instead, I brought recent campaign examples, writing samples, videos, chocolate bars. Seriously, I was like a blonde Carrot Top. But the reality is, the marketplace is changing, and we are over-saturated with options. If you want to land a great client or awesome job, you need to show people why they can't live without you.
LinkedIn allows you to add documents, photos, links, videos, and even presentations into your experience, so take advantage of the tools that are available!